Initial commit: company-kb framework
- 完整的知识库框架(P0-P5 路线图) - 12篇治理文档 - 工具脚本(kb-init.sh, kb-lint-fm.py, feishu-sync.py, kb-bot) - 7个 Claude 命令 - 示例项目和测试项目(wanniu-l1) - 契约文件(meta/kb-contract.yaml) Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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projects/_example/decisions/decision-clientA-tiered-pricing.md
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projects/_example/decisions/decision-clientA-tiered-pricing.md
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---
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type: decision
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title: "客户 A 报价采用阶梯定价而非一口价"
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description: 因客户预算分期到位,改用阶梯定价锁定长期合作,牺牲首单毛利。
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tags: [报价, 客户-a, 定价策略]
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timestamp: 2026-06-20
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source: 飞书群
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source_link: https://company.feishu.cn/im/xxxx?msg=99231
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author: 张三
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created: 2026-06-20
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ingested: 2026-06-24
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status: mature
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related:
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- "[[示例项目(Example)]]"
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---
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# 客户 A 报价采用阶梯定价而非一口价
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## 背景
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客户 A 采购部反馈本年度预算分季度到位,一口价方案会卡在首季审批。
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## 决策
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改用阶梯定价:首单让出约 8 个点毛利换取签下全年框架,后续订单按量回升。
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## 依据
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- 客户明确表达长期合作意向,LTV 显著高于单单毛利
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- 竞品报的是一口价,阶梯定价形成差异化
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## 参与人 · 时间
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- 张三(商务)、李四(交付),2026-06-20 飞书群讨论
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## 溯源
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原始讨论见 `source_link`(飞书群消息锚点)。
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